Wednesday, July 8, 2020
7 Essentials To Make Sure They Never Miss Your Point
7 Essentials To Make Sure They Never Miss Your Point 7 Essentials To Make Sure They Never Miss Your Point Have you ever felt the other party didnât understand you? Have you ever been frustrated when you couldnât convince someone of your brilliant idea? If so, youâll be glad to know Iâve learned the hard way there are 7 essentials to make sure they never miss your point. First, letâs frame the situation. Maybe youâre at work delivering a fabulous presentation to the Board of Directors or Steering Committee or teammates. Maybe youâre sitting across from a friend gabbing, but want a playmate to bring your brilliant idea to life. Whatever the case, your listener needs to understand you and be convinced⦠Give them context. I donât care what the subject is. You need to give your listener context regarding what youâre about to share. People think and remember in compartments. They want to see the house framing before they fill it with furniture. This is critical because once people understand the context; they wonât continue to wonder where the story is going. The wondering tires them out! The wondering causes them to forget the other details because youâre asking them to exert unnecessary energy. Tell them why itâs important. You have a much slimmer chance of convincing people if they need to ask why itâs important after youâve shared your story. Why? Obvious benefits are easy to embrace. Hidden benefits are difficult to embrace (not to mention difficult to market to the world). If you share the benefits at the beginning, people tend to make correlations as you lay out the details. This continually reinforces the benefits to them. Each time they do occurs, you make little âsalesâ along the way. Thereâs gotta be a story. People love stories because, well, people just love stories. People love people they identify with. People love people whoâve struggled just like they have. Wrap these words into your story and you have kinship. âHave you ever [insert the situation]? Me too! Hereâs where I struggled with it. Hereâs what I learned. Hereâs how I got resultsâ If youâre talking to âThe Board.â Wrap these words into your storyâ¦âWeâve discoveredâ¦Hereâs what we didâ¦Hereâs what we learnedâ¦Hereâs what we should doâ¦Hereâs why we should do itâ¦Hereâs how weâll do itâ¦Hereâs whatâs going to happenâ¦Hereâs why I know that will happenâ¦No. For real. Hereâs also why I know that will happen.â Itâs not just WIIFM, but also WIIFT. At this point, they have context, understand why itâs important to them (eh, whatâs in it for me?), and remember the story. Now, shape the way they think about itâ"for the greater good. Get them to think about how it will benefit others! Whatâs in it for them? People genuinely want others to be happy (contrary to what the media thinks). People truly want to help others. Nothing is more powerful than serving others. Hereâs how. Now, feel free to provide the tactics. Step one. Step two. Step three. Hereâs how weâll make that happen. Donât just take my word for it. The âhereâs howâ part looks a lot more human when you provide a case study. Providing examples of what youâve done or others have done or others should have done is extremely powerful. More importantly, it helps the listener look past the theory and envision real results. And finally, the Doâs and Donâts. To wrap it up, itâs helpful to add important points and tasks that are essentially to-dos and to-donâts. Consider this some positive reinforcement of what to do as well as forewarnings of what not to do. As always, I love to hear from you: What are your great tactics to get your point across?
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